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How Does Social Networking Help Business
Submitted By: Social Network Marketing Date: September 03, 2010, 09:24:41 AM Views: 1091
Summary: How does social networking help business? While the answer may not be immediately obvious the results are undeniably clear. Social networks help business.

How does social networking help business?  While the answer may not be immediately obvious the results are undeniably clear. Social networks help business.

Social Networks in a Marketing Strategy
One of the most valuable places that social networking can help business is in the aspect of improving marketing/advertising effectiveness.  Social networks allow users to group themselves by common interests - and hence make themselves more targetable for businesses catering to those special interests.

How does social networking help business marketing?  The answer is that individuals in focused interest groups (by their very association with that group) have already pre-qualified themselves to be interested in products you have for sale.  Send them a free offer or a coupon and your traffic rate on those offers will be several orders of magnitude higher than normal marketing channels.  It WORKS.

Social Networks in a Sourcing Strategy
How does social networking help business in sourcing?  Social networks offer your vendors ways to gather information in focus groups (much the way you get information from your focus groups in the marketing section) quickly to help troubleshoot issues and give better service.

Likewise these same groups offer the opportunity for members to share tips and experiences.  Any support members receive from each other is one less potential service call for the vendor technical and support staff - potentially saving money in your budget for other necessities.

You can learn more about how to set up your marketing social networking plan.  You will learn how to build an integrated social networking plan that allows you to reach your clients wherever they surf without having to repeat work.

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