The business of internet marketing is all about improving Google page rank. Knowing how to improve Google Page Rank is critically important to getting low cost (read: zero cost) organic search results advertising.  Inevitably this means hours of article writing, keyword researching, and tracking (hopefully positive) results.

I’ve already written a post on how to improve Google page rank covering which tools I use, but I’m sure more of you are wondering how the heck to actually *use* them in a coordinated strategy to both get Google to *like* your pages, and then how to *know* when Google has decided your pages are good for the keywords you target.  How do you *know* when you’ve done it right?  Here is a piece written about what the  search engine optimization tools do for me together.  In all fairness, I think far and away the most over-looked tool is WebComp Analyst. It can tell you what pages rank for your keywords, how many pages are competing, and the ‘Google strength’ (backlinks and PageRank) of each page.

For my money it all comes down to Edward Deming.  His Deming Method of Continuous Improvement is what made the Japanese manufacturing industry tops in the world (we had first dibs on Deming but fat-cat exectives told him to go pound sand… that’s why all the labels on entire segments of high tech goods these days are Japanese brands).  To paraphrase Deming’s Method, there are four phases: PLAN-DO-CHECK-ACT

• Plan – What are you going to do?  What opportunities are out there? Who are your competitors? What are your strengths and resources?  What are your weaknesses & needs?  Do you have the ability to gather (beg, borrow, buy) those resources you don’t have in a cost competitive manner?  How long will your resources last without success?
• Do – Execute your plan. Select keywords and products. Write Articles and Ads. Make Web Pages. Setup statistics tracking, Google alerts and the like.
• Check – Revisit your stats.  Are you getting the results you expected?  What other results are you getting?  Are you not getting results at all?  Why or why not? Analyze and understand ALL the data you have.
• Act – Based on your results from the Check phase, what items need to be addressed?  Did you select bad keywords? Are there superior offerings (products, campaigns, articles, postings) to yours?  Return to the Plan phase and make new plans based on the results and analysis from the previous effort. 

America really screwed itself when it sent Deming to Japan to help them re-build their manufacturing industry, but you don’t have to let that get in the way of your Internet Marketing campaign. The Deming method, when you have the right competitive tools and knowledge for improving Google page rank can help you beat your competition and carve out your own niche.